Heatmap Zone
See where customers move, stop, and convert. Optimize your store layout and zone performance with AI heatmaps.
What you can measure
Visualize where customers walk, stop, and spend the most time inside your store.
Score each zone by traffic density, dwell time, and engagement to understand which areas perform.
Identify hotspots, cold zones, and conversion zones to optimize layout and product placement.
Use heatmap data to test floor plans, aisle flows, and promotional placements.
See common customer paths and how movement between zones correlates with purchase behavior.
Frequently asked questions
Heatmap Zone uses AI vision to generate heatmaps of customer movement and dwell time inside a store. It helps you understand which zones attract attention, which are ignored, and how layout affects behavior.
Each zone is scored by traffic density, dwell time, repeat visits, and conversion activity. This gives a clear picture of which parts of the store are performing and which need redesign.
Yes. Overhead or ceiling-mounted cameras with a wide view of the sales floor provide the best heatmap accuracy. Existing cameras can usually be used without new hardware.
You can optimize product placement, floor layout, promotional displays, signage, and staffing by understanding where customers actually move and stop.